Social Media Guidelines
Purpose
Social media provides Lake Tahoe Community College (LTCC) with a unique opportunity to engage with our community, foster dialogue, and build meaningful connections with students, alumni, faculty, staff, and the public. This policy encourages transparent, respectful, and inclusive communication that reflects LTCC’s mission and values. It also offers guidance to ensure that all college-affiliated and personal use of social media contributes positively to the LTCC community.
Scope
This policy applies to all members of the LTCC community–students, faculty, staff, departments, and organizations–who engage on social media in connection with the college. It includes both official LTCC-affiliated accounts and personal accounts when representing the college in any form.
Guiding Principles
- Respectful Communication: All posts should reflect respect, equity, and professionalism.
- Accuracy and Integrity: Share truthful, fact-based content; avoid misrepresentation.
- Accountability: Be responsible for what you post; ensure alignment with LTCC values.
- Confidentiality: Do not disclose private or proprietary information.
- Legal Compliance: Follow all applicable laws and college policies.
Official LTCC Social Media Accounts
Only authorized LTCC employees may create or manage official LTCC social media accounts. Credentials must be shared with the Public Information Office (PIO), which oversees branding and messaging.
Personal Use of Social Media
When using personal accounts, make it clear that views expressed are your own. Avoid content that may negatively reflect on LTCC.
Content Monitoring and Removal
LTCC reserves the right to remove content from official social media accounts for reasons including, but not limited to:
- Hate speech or threats of violence
- Harassment or bullying
- Obscenity or sexually explicit material
- Defamatory or libelous content
- Unrelated advertising or spam
- Profanity or offensive language
- Misinformation or harmful claims
- Disclosure of private or protected information
- Copyright or trademark violations
- Promotion of illegal activity
- Impersonation or misrepresentation of LTCC
Repeated violations may result in user bans.
Reporting Inappropriate Content
Report concerns to the Public Information Office at communications@ltcc.edu.